La Puerta

Social pressure, behaviourism and subverting design.

A social experiment about social pressure, behaviourism and subverting design to create intentional confusion instead of communication.

Ideas:
– Make people stop on the street and wait for no reason.
– Make people follow blindly the actions of others.

How:
A door placed around the city and tested in different scenarios.

Location:
Barcelona, Spain (June 2021)