✨Graphic System
The main conceptual idea is using yearbook sketches and hand drafts, a language which is a graphic system itself and is closely related to the target and bonds with the clichés inside the high school teen’s universe.
To do so, all the festival’s content is going to be intervened with a hand written layer. The system turns extremely flexible as well as recognizable, and can be applied in a diversity of elements, from images to texts and brands.