Amplifying Original Artists

Proposal for a motion graphic system for COLORS. Developed in a one-week workshop led by Gimmewings at Elisava in Barcelona. The workshop called “Animated graphic systems” consisted of developing a brand’s audiovisual behaviour through a creative concept that uses motion as the main axis to communicate.

COLORS is a digital platform for musical discovery in which new artists are uploaded every week. It showcases exceptional talents and amplifies original artists, creating a neutral space where musicians can present their music without distractions.

We created a flexible system based on the ‘+’ symbol. Using it as a brand device to portray the concept of amplification and the idea of how the platform is connecting people on an emotional level, transcending borders, languages and genders.


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